AOL To Merge With The Huffington Post
AOL (sfgate.com)
AOL Inc. announced on Monday in a press release that it has entered the definitive agreement to acquire The Huffington Post, the news, analysis and life style website founded in 2005, which has now 25 million unique visitors every month.
The transaction is deemed as a crossroad in the evolution of digital journalism and online engagement, given the huge infrastructure and scale of AOL combined with Huffington Post’s bold and daring approach to news, and its creative community which constitutes a sophisticated and broad audience, having at their disposal online, mobile, tablet and video platforms.
The press release says that the new group will have a combined number of 117 million visitors per month in the United States and 270 million abroad.
AOL will accelerate its strategy to deliver a differentiated array of news, entertainment and analysis produced by thousands of editors, writers, reporters, video photographers from all over the world.
As a result of the agreement, the new Huffington Post and AOL content, which includes Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, Patch, AutoBlog, and many more, will have as president and editor-in-chief Arianna Huffington, co-founder and editor-in-chief at The Huffington Post.
Huff + AOL (huffingtonpost.com)
The acquisition is considered important because it would create a next-generation American media company, combining personal experiences with news, analyses and entertainment.
While AOL is a leading global Web services company, The Huffington Post publishes star bloggers like President Barack Obama, State Secretary Hillary Clinton, Larry Page, Nancy Pelosi, and many others.
