Best celebrity fashion collection
It is a fact that celebrities always get involved in other areas than the ones in which they first became known. Singers play in movies, actors launches music albums and everybody has his or her own fashion line. Many celebrities have already made their presence felt in fashion world, and the ones that haven’t released until now their own lines have at least one collaboration with a famous designer. This is the case for Justin Timberlake, Britney Spears or Madonna.
But which celebrity collection is the best and which is the worst? Well, always, the success of a fashion line will be established according to the visibility of the designer and this is mostly a rule when it comes to lines created by singers or actors. Madonna will always sale and so will Britney Spears, Beyonce or Justin Timberlake.
Madonna is one of the most popular and known singers in the world. She meant the beginning of a new area in music and at 52 years old Madonna still can rock the stage and she managed to reinvent herself many times to stay on top. Will her Material Girl collection launched on June 22 be a success after all, the she used her audience with everything she does? Well, Madonna and her daughter Lourdes clothing line is a ’80s inspired collection of juniors clothes that might get the audience because, as we all know, fashion always comes back, but when it does, it has to bring something new.
Well, not all fashion critics agree with the fact that celebrities sale no matter what, and this is why not all lines are a success. Sometimes fame pales, at least this is what Rick Dunaj, creator of Dunaj Agency LLC considers. People do get tired of celebrities and this is the time when creations do matter. If they are not good enough, they can not last.
Still, Jennifer Lopez managed to remain in the industry over seven years and Sean “Diddy” Combs’ Sean Jean label, who launched in 1998 their first fashion lines, have now annual sales at about $500 million. Jessica Simpson is another example of success because her shoes and accessories can raise earnings over $500 million a year. So, experts consider that success can be guaranteed if celebrities know how to use their fame, by letting at the same time the collections evolve by themselves. For example, Rocawear was created by Jay-Z and was at first completely based on his image, but it is not anymore. The band will continue sealing without him handling things with the same annual sales at reach over $700 million.
Offering accessible prices at the items in sale can also be a way to a collection success, but this won’t guarantee sales, as Sarah Jessica Parker casual clothing brand showed. So, not all celebrities succeeded in this industry, but the fact that they are famous surly helps them sale. At least fans will always buy. But are they enough for the collection to a success? Probably, it depends of the level of visibility and celebrity that certain person has, so maintaining a positive imagine is everything in this field.11
