Google Buys ITA For $700M
Yesterday it was announced that the Google giant agreed to buy ITA for 700 million dollars. ITA is a software company, that produces air-travel flight information software. Among the customers of this company we can name major airlines and travel agencies. Business Week reports that Google will pay for this deal 700 million US dollars. Google is planning to use the ITA software to allow the customers to find better flight information when they are using the Google search engine. Google said in one of their statements that they will integrate this software into theirs in order to improve the way people find the information they need regarding flights and all the things related.
Among the customers of ITA, the company founded in 1996, we can enumerate: American Airlines, Continental Airlines, US Airways, Southwest Airlines, Kayak, Orbitz, Virgin Atlantic Airways, United Airlines, Trip Advisor and Bing. Google says that they will honor all the existing events scheduled by ITA for their clients until these will end.
After Google has conquered the world of telecommunications by providing some of the best smartphones ever created, the world of search engines, the news world, now is preparing to become a king also in the travel field, not by becoming a massive online agency, though it could do this, but by purchasing a large and powerful company like ITA. Google says that the new acquisition will make the customers to compare more easily the prices of the available flights and increase the number of those who will use the Internet to find more about the flights they will take. The number of the potential customers that will search information about flights online is estimated to increase and to add more and more dollars to an already existing flight market, that worths 80 billion dollars in this moment.
