Google Pleased By Apple’s New Developer Rules
As most other competitors, Google and Apple have spend a lot of time throwing dust in each other’s eyes. It’s true that the two companies are currently the responsible for the top two mobile operating systems in the world, iOS and Android, so some competitive behavior is bound to appear from time to time. But sometimes Apple and Google also proved that they consist of two perfectly civilized, smart teams of people who can respect the achievements of other companies.
Google has recently proved this through a blog post. The search engine giant went right ahead and praised Apple over the update to its iPhone Developer Program License Agreement. This is what Omar Hamoui, Vice President of Product Management for Google had to say about it: “This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising. Mobile advertising has already helped to fund tens of thousands of mobile apps across many different platforms and devices, and it will help do the same for many more in the years ahead.”
Previously, developers didn’t really have a choice of anything. They couldn’t make use of Adobe’s Flash to create applications. They couldn’t choose between more advertising solutions and for the most part they didn’t even know what Apple’s requirements for approving an app were. All of this has changed. Developers will now be able to consider multiple advertising solutions which include Google’s and AdMob’s solutions. They’ll be able to earn money through the ads and fund their apps. Advertisers will also be pretty content because they’ll have access to simple and effective solutions and they’ll be able to reach users across multiple device types.
Hamoui also mentioned that Google is 100 percent committed to developing the best advertising solutions and formats for the iPhone. Of course, on top of that the company will also be supporting Android, Blackberry, Palm and Windows mobile devices, being sure to pretty much cover all of the mobile market.
Aside from Google’s reaction to Apple’s more relaxed rules for developers, multiple other people were in favor of this change. Developers, I guess are especially happy now, since they were the ones who complained enough to make this change happen. Some developers argued that they had no idea what steps they had to take when creating an app or submitting it to Apple. They’d just end up waiting, hoping that Apple would approve it, but they didn’t know how long it would take or what requirements they had to pass.
As a result to this, the Cupertino based company announced that it has relaxed all restrictions of the development tools used in the creation process of iOS apps, with one condition, the resulting apps need not download any code.11