Oracle Released The Report – The Future Of Mobile Communications
Oracle announced this Wednesday, September 22nd, the results of the “Opportunity Calling: The Future of Mobile Communications’ report, research which studied the views of over 3,000 mobile users worldwide, by examining the use and perceptions of mobile phones, the interest showed in new technologies or applications or mobile advertising and the expectations from the next generation of mobile communications.
The main findings, according to the official website
* Consumers are happy, but …: While 82 percent of mobile users are happy with their current service provider, the mobile market is ready for competition. Seventy-seven percent of consumers say they are willing to go to a provider with better rates and 83% would consider the possibility of subscribing to a service offered by a non-traditional telecom vendor such as Sony or Facebook as long as they could provide rates and quality of similar services.
* The appetite for data is increasing: As more sellers go to differentiated pricing plans for data traffic, mobile consumers still prefer unrestricted traffic service and are willing to pay for this. In order to keep unlimited data traffic, 61% of consumers would accept an increase of 7% of their monthly bill, while 59 percent of users are willing to accept an increase of 5% of their bill for unlimited text messaging .
* Consumers see a future for mobile technology: Of the respondents, 54 percent believe that over the next five years they will use their phones as a GPS device, 31% will use their terminal as a credit card, and 24 percent believe they will use their device to start their cars. Consumers anticipate they will use their mobile phones for video calls, to watch purchased content on multiple screens, to scan bar codes to access relevant information online and to monitor the consumption of electricity in their houses.
* There are new opportunities for gains: Of the respondents, 64% are willing to receive ads on their mobile phones in exchange for discounts or additional services. The potential for gain comes largely from young consumers. Mobile phone users aged between 18 and 33 years are three times more likely to use their phone as a means of entertainment and twice more to use it as a personal computer, compared with those in the range of age of 46-64.
* Providers should also take into account concerns about privacy: As mobile applications and new content continue to emerge, consumers are wary to take full advantage of the new offerings due to concerns of privacy. Only 33% of respondents have shown interest to receive localized ads on their mobile devices, while the majority was not interested in the option due to privacy fears.
“Communications service providers are always looking for the next technological breakthrough to gain a competitive advantage. Oracle’s ‘Opportunity Calling: The Future of Mobile Communications’ report gives a view into the minds of consumers, demonstrating that while mobile users are rapidly accepting new technological capabilities, price and reliability are still the driving factors in their decisions to select – and stay with – providers. Staying on the cutting-edge by providing innovative new content and applications is critical, but providers must ensure that the ‘brass tacks’ – service activation, delivery, and billing – are seamless, accurate and fast,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.
The Oracle Corporation is an American multinational computer technology corporation that specializes in developing and marketing enterprise software products — particularly database management systems. Headquartered in Redwood Shores, California, United States, Oracle employs 105,000 people worldwide as of 1 July 2010. It has enlarged its share of the software market through organic growth and through a number of high-profile acquisitions. By 2007 Oracle had the third-largest software revenue, after Microsoft and IBM.
The corporation has arguably become best-known due to association with its flagship product, the Oracle Database. The company also builds tools for database development and systems of middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software.
As of 2010, Larry Ellison, a co-founder of Oracle Corporation, has served as Oracle’s CEO throughout its history. Ellison also served as the Chairman of the Board until his replacement by Jeffrey O. Henley in 2004. Ellison retains his role as CEO. On August 22, 2008 the Associated Press ranked founder Larry Ellison as the top-paid chief executive in the world.11