Pepsi helps cleaning the Gulf

Pepsi expands its charitable program, the popular Refresh Project, to the Gulf of Mexico and is planning to help communities affected by the oil spill.
One Pepsi spokesman declared on Thursday that the soft drink producer will give 1.3 million dollars more to projects that will help communities from Texas, Florida, Mississippi, Louisiana and Alabama. Starting with January the charitable program gave 1.3 million dollars in 32 grants each month. People can suggest themes online, for everything from literature projects to providing clothes for the teenagers at the prom, and then online voters choose the winning projects. The company wants to use the Refresh Project to help in the Gulf area as the chief marketing officer of Pepsi Beverages America declares. Lauren Hobart said that it “seemed like a natural evolution of the program” and that Pepsi expects to do similar charity acts for resembling events in the future.

Since the 12^th of July people can start suggesting projects ideas for anything that is helping, but Pepsi Beverages said that the project can not be related only to cleanup efforts or environmental issues because there are other agencies that do that. Other possible projects might be linked to providing job training or funds for art development in local communities. Hobart says that there is always a surprise when reading the suggestions and that there is a huge volume of suggested projects. The project has given away 7 million dollars until May and Pepsi expects to spend at least 20 million dollars until the end of the year.11

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