Preventing Advertising of Counterfeit Goods
Many people have already forgotten how hard it was to travel around Europe or to buy something from the European Countries before the Schengen agreement was signed or before the appearance of Euro.
More than this, people remember how hard it was to find the best deal for plane tickets, hotel reservations, or when they wanted to compare qualities and prices of different products.
Google took advantage of this opportunity when they created the online ads, which are helping consumers to compare goods, products, services and businesses to promote their products, on the local field and internationally.
Even so, it is good to know that these powerful online advertising tools must not be used to encourage the sale of counterfeits, because Google has always forbidden ads for the sale or promotion of counterfeit goods.
Google is permanently communicating with trademark owners and together they are taking measures in order to improve their collaboration. For this, Google created the Counterfeit Goods complaint form, which helps the trademark owners to inform Google about the ads they see for counterfeit goods.
After the harmful ads are checked out, the ones that are for counterfeit goods will be taken down because they are offending for the legal commerce. This is the reason why the specialists are permanently continuing to develop solutions to prevent this kind of ads for counterfeit goods.
When the boarder were took off in Europe, the custom officials and trademark owners had to adapt themselves in order to face the new challenges related to the circulation of counterfeits. Internet has also helped by providing new opportunities to the advertisers.
Europe continues to encourage the benefits of a single market and in the same way Google continues working to fight against the ads for counterfeits goods so that the users and the trademark owners to enjoy the complete benefits of the web.11
