Smart cars by Smart
Smart USA is trying to attract customers by offering vinyl stickers to people that want to improve their car’s looks. Customers can choose from various patterns, such as camouflage, Burberry checkers and many more models that can add a personal touch to their car. This is not a new idea; Ford and Mini by BMW offer the same possibilities. This program will be called Smart Expressions and Jill Lajdziak, the president of Smart USA declared that was the whole idea of this car brand from the very beginning. Besides personalization stickers, Smart offers a wide range of paint color, more than 93 variants, and the possibility of combining colors on the same car.
Smart is in desperate need of ideas that will sell the small vehicles, because sales have dropped significantly since two and a half years ago when the carmaker entered the United States market. There are no limits when it comes to the wrap design of the cars, and some customers can choose from standard patterns to pictures of them that will appear on the car’s body. The process itself is quite simple: after the wrap pattern is being chosen by the customer, a picture of the car is uploaded on the computer and the “wrap” will be applied over the picture. If the customer is satisfied with his or her choice a team of professionals will stick them to the vehicle.
