United States, The Most Admired Country In The World
United States keeps its first position for the second year in a row as the country with the best brand overall. Among the top ten nations, Southern Europe recorded a few changes, Spain losing its position in top ten and Italy being overtaken by Canada.Moreover, France is now ranked lower than Germany, according to a GfK release.
US is folowed by Germany in the ranking, France being on third place, United Kingdom on forth and Japan on fifth. Canada changed place with Italy and sent the latter on the seventh position, while Switzerland and Australia kept their eight and ninth position and Spain now shares its tenth place with Sweden. China and Brazil are among countries with the largest growth last year, the BRIC countries being placed among the top twenty.
“While the developed countries remain at the top of the ranking, the BRIC countries continue to rank among the twenty most admired countries. Brazil and China, both having increasingly economic power and geopolitical influence, are the two countries which showed some of the largest score increases in 2010 compared with 2009 NBISM “, explained Zhao Xiaoyan, vice president and research director of GfK Roper Public Affairs & Corporate Communications NBI.
“The steady progress of the developing economies suggests that the differences between the East and the West will continue to decline. For example, although Japan still holds a top position for country brands – the category of exports, China – newly crowned as the second largest exporter in the world – moved from number 21 in 2008 to the 14th position in 2010, on this dimension”, Xiaoyan added.
As for Romania, it is in the lower third of the ranking of the top fifty nations. Its strength is the governing, our country having the best score for subjects as peace and security and environmental protection. Exports are the weakest component of Romanians imagine. According to the GfK survey, Romania receives the best place among Latin American countries and lowest among those of Eastern Europe.
The NBI study was conducted between July the 7th 2010 and August the 4th 2010 in twenty major developed countries and developing countries which play various roles in international relationships, trade and flow of business, cultural and tourism activities. The survey results are based on rankings made by respondents in fifty countries on issues belonging to the six categories: Exports, Governance, Culture, People, Tourism and Immigration / Investment. NBI Rating is based on the average of these six scores.11