Use AdMob to move mobile advertising forward
On 21st of May the Federal Trade Commission accepted a new mobile advertising start up, called AdMob. For this project, the Google engineers have worked with Omar Hamoui and his team, in order to find new mobile advertising solutions for marketers, mobile applications developers and mobile publishers.
This acquisition had a strong support from the industry all over the world, which made this initiative to be considered good news for the mobile advertising ecosystem as a whole.
So, taking into account the Federal Trade Commission review process and the signs received from the industry, it is easy to say that mobile advertising is developing very fast.
As a consequence of the fact that the mobile phone usage is growing permanently, the growth of the mobile advertising is only going to accelerate, because there will always appear new consumers interested in the provided products and services.
In this way, the publishers and mobile developers will get better advertising solutions, marketers will find new ways to attract consumers and the users will get better ads and more free content.
And because the possibilities in this field are numerous, the two teams are excited to work together. After the acquisition process was closed, AdMob’s team and Google’s team have started right away to put their products together. Their purpose is to keep up with the industry, being part of it.11
